July 19, 2023
3 mins

Want to Build Your Own Game Studio?

Entering the fascinating world of game development is much like embarking on a voyage of discovery, where the destination is as captivating as the journey itself. The thrill of creating digital experiences that captivate players worldwide and the joy of seeing your imagination come to life on screen is beyond compare. My personal foray into this realm commenced with Mystic Kingdoms, Playgig's inaugural game.  

Drawing inspiration from the exhilarating and competitive nature of games like League of Legends, my objective was to design an equally entertaining, yet much more accessible cross-platform game. The vision was to break away from the conventional and bring forth a game with an aesthetic appeal that resonates with a broad spectrum of players. But how do you set the sails for such an adventure in game development?

Here's a roadmap to help you navigate the exciting journey of building your game studio while focusing on the key element – creating fun!

1. Spotting the Right Opportunity

The starting point of your journey is to identify a unique opportunity in the market. An ideal approach is to concentrate your efforts on a single, high-potential product rather than juggling multiple games at the same time. It might be tempting to create a multitude of games, but quality should always be your highest priority. A single, well-crafted game can set your studio on the path to success.

2. Tailor Your Game to Your Audience:  

The second important step in the process is understanding your audience. While designing your game, remember that it should cater to the preferences of your target audience and not just reflect your personal tastes. One of the most common pitfalls in game design is creating games that the designers themselves would love to play, neglecting the preferences of their target audience. Make your players' desires the North Star guiding your game design.

3. Embrace Feedback

Never underestimate the value of feedback. Encourage everyone in your network to test your game and be open to their opinions. Criticism might initially sting, but it's a goldmine for improvements. Negative opinions can serve as constructive input that can significantly refine your game.

4. Strategize Your Investment

Start planning your investment strategy early in the development process. This foresight will allow you to gauge the potential financial requirements and seek investment at the right time. Leverage your network to identify potential funding sources, and remember to save your best pitch for the most promising prospects.

5. Harness the Power of Rapid Prototyping and Iterations

One of the most effective methods to uncover the fun element in your game is rapid prototyping with quick iterations. At this stage, it's crucial to focus on the core fun aspect rather than aiming for a polished, finished product. Overbuilding might lead you astray from your ultimate goal - delivering a game that's pure fun for your audience.

6. The Magic Ingredient - Fun

Your secret ingredient is 'Fun.' Your game does not necessarily need to be unique or ground-breaking - but it absolutely needs to be fun. A super enjoyable game will keep players coming back for more, ensuring the fun lasts and is not a fleeting experience.

7. The Core Game Loop - Your Game's Heartbeat

The core game loop forms the heartbeat of your game. Balancing accessibility and mastery can dramatically boost your game's retention rate. A game that is easy to learn yet hard to master keeps players intrigued and invested over the long term.

8. Prioritize Retention and Engagement

High levels of player engagement and retention are vital for your game's long-term success. The more time players spend in your game, the deeper their emotional investment, making them more likely to stay and even invite others to join in. Build features that encourage regular engagement, like daily challenges, achievements, or social elements that foster a sense of community among players.

9. Revel in the Process and Show Tenacity

Creating games is an intricate and demanding process. However, it's also an activity that should fill you with joy. Embrace the challenges and persist through difficulties because the rewards – the joy, the connections formed, the communities built – are genuinely invaluable. Keep a positive attitude, and remember that every challenge you overcome brings you one step closer to your dream game.

10. The Power of Iterative Testing

Iterative testing is another crucial element that can enhance your game's fun quotient. Testing and refining your game repeatedly can help you uncover and address hidden glitches and create a seamless gaming experience for your audience. Testing isn't just about finding faults; it's about refining and enhancing the gameplay experience.

11. Understand Player Psychology

A deep understanding of player psychology can also help you make your game more fun. Understand what motivates your players, what frustrates them, and what delights them. Use this understanding to design compelling game mechanics that keep players coming back for more.

12. Build a Strong Team

Remember, a great game is not just the product of a great idea; it's also the result of a great team. Hire people who share your passion for gaming and can contribute to your vision. A strong, cohesive team can help you navigate the ups and downs of the game development process more effectively.

In conclusion, games have the unique power to bridge distances and bring people together, facilitating social connections and fostering lasting friendships. As a game developer, your mission is to tap into this potential and mold it into a form that can be appreciated by players worldwide. The art of creating fun lies in this transformative process - it's a journey that's challenging, rewarding, and, above all, enjoyable. Now, with this guide at hand, are you ready to dive into the thrilling world of game development and start your own game studio? There's a world full of eager gamers waiting for your next big idea. Let's create some fun!